There is some confusion about
affiliate marketing and it is important to know that there are two sides to
affiliate marketing. Typically the terminology revolves around "publishers" and "advertisers." While the ultimate goal of making money is the common theme among these titles, there are several differences that you must know about before diving into an
affiliate marketing contract. Do your research and decide before you select an
affiliate marketing company network, what kind of relationship you are going to have with the company. Most all
affiliate marketing companies make big promises, so it is important to navigate carefully and weigh all of your options.
The advertiser relationship consists of some sort of initial investment and most likely a discussion with the
affiliate marketing companies’ campaign specialists. Building relationships within the
affiliate marketing company's network of other site owners or "publishers" who will advertise your product is an important element to remember. In return for this service, the "publisher" receives a commission that has been predetermined as well as a set commission rate given to the
affiliate marketing company. The
affiliate marketing company enabled you to build the relationship with the publisher and gave you access to their sales tools and tracking software so they are due a cut of the sale. As an advertiser, you are able setup the commission for the publisher and even offer performance incentives as a result of higher production.
