It probably seems rather odd to launch a new blog on Search Engine Optimization and have the first post be written about it being a waste of money. I should probably support this opinion by throwing out a bunch of impressive numbers with lots of comma's that I dug up during my hours of research, but to be completely transparent, I really didn't do hours of research to write this. I could also talk about the amount of money spent on Search Engine Optimization each year and of course show its effectiveness with a really cool 3D chart, but charts and graphs generally irk me.
I have chosen instead to write from my own experience as the owner of an SEO company as well as a client...as a student of some of the most well known SEO guru's in the industry as well as a teacher. Many of you are going to agree with what I have to say throughout the course of this and many of you won't...and both of you are welcome and encouraged to leave your comments!
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In the old days of the web you could fill a page with keywords and regardless of grammar or even making any sense, search engines loved it. These days it's not so simple, search engines and webmasters have become much more professional. Not that keyword planning has become an exact science, it is not simple and many avoid it completely.
The lack of interest in keyword planning could be advantageous to those looking to improve their page rank. The main issues to keyword planning are quality and quantity, a few pages of keyword rich pages is not enough. To truly improve your search engine ranking you need lots of pages with content.
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The primary reason why you need a solid SEO plan is profitability. Search Engine Optimization is the least expensive form of affiliate marketing. Most people use search engines to gather information on products or services. A low search engine placing will mean your site is passed over time and again.
There are five reasons why SEO is essential, all of which can assist a businesses earnings. Beginning with what is the foundation of SEO marketing: content. Providing unique content so that the web site becomes a trusted resource on a set of topics.
First is search engine ranking. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords there will be more opportunities for the website to land on the first page of search results. Targeted content of decent quality will attract potential customers specifically searching for what you have to offer.
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SEO
