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SEO
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Written by Jim Saunders
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Saturday, 17 January 2009 05:24 |
In the old days of the web you could fill a page with keywords and regardless of grammar or even making any sense, search engines loved it. These days it's not so simple, search engines and webmasters have become much more professional. Not that keyword planning has become an exact science, it is not simple and many avoid it completely.
The lack of interest in keyword planning could be advantageous to those looking to improve their page rank. The main issues to keyword planning are quality and quantity, a few pages of keyword rich pages is not enough. To truly improve your search engine ranking you need lots of pages with content.
Explore the strategies competing other web sites in the same market are using. Start with a search for the most obvious keyword for your topic. Have a look at those sites on the first page of results, what have they done to get on the first page? Google's Keyword Tool is a good place to start planning your keyword strategy however it is not the only one.
The are plenty of keyword planning tools some free and some fee based. Check the keyword in each search engine to see how it performs.
After you have built your keyword list you need to optimize the content of your website around the keywords you are employing. The essential part is the title it should contain your main keyword. The main keyword should also be repeated in the content but not too often otherwise you risk being moved down in the seacrh engine rankings.
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